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David McCarthy, executive producer at EA Sports, has said that the firm needs to show its “lighter side” with Wii gamers as they could easily feel intimidated by the publisher’s ‘normal’ methods.
“We do have to market it differently,” he told GamesIndustry.biz. “I think the key thing for us is first and foremost we need to come across as less intimidating.
“EA Sports has built up a reputation over the years as, you know, if it’s in the game ‘It’s in the game’, or ‘I’m better than you and I can prove it’ – those are not necessarily things that resonate with people who are spending their hard-earned money on Wii games.
“For us the key is to show almost a lighter side, take ourselves a little less seriously, show that we’re all-inclusive. Because the things are in the product there, but if you don’t communicate it through the right channels then nobody gets it.”
So it wasn’t just Cliff Bleszinski then. The whole industry’s going emo.
More through the link.
By Mike Bowden
Viewing 6 responses
morriss said:
The Wii is poisoning the minds of these people!
Psychotext said:
Seems over for gaming.
morriss said:
I’m really starting to worry. If Cliff makes a Wii game worlds will collide.
Hero of Canton said:
Why aren’t people allowed to make games for the Wii any more?
Anyway, I didn’t know Dave had joined EA! I wonder what this means for the Triforce…
Blerk said:
Playing to your audience. Can’t really blame ‘em, can you? I never thought I’d see the day where console gamers were complaining about dumbing down.
Hero of Canton said:
It’s only ‘dumbing down’ on one console, though. The current gen versions will be exactly the same as they were before. I don’t quite see what the panic is.