Speaking after collecting an honourary doctorate in Belfast, Dave Perry has claimed that piracy can be beaten through making games free.
“The next big thing will be free games,” he said, citing Asian success for the model.
“They had so much piracy that they decided to stop charging for the games. Instead, there’ll be a charge for things you might want to use in the game,” he said.
“Your character might have a plain white T-shirt. If you wanted a nicer one you could have it for a dollar. Or perhaps you could buy a magic sword for a knight for a dollar.”
Perry added: “It’s going to turn our industry on its head and I want to see the same thing happening in the USA and Europe.”
More on the BBC.