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Activision announces Wee1ST

Activision's announced a new, Wii-centric brand dubbed Wee1ST.

The initial Wee1ST games will be Little League World Series 2008, Rapala Fishing Frenzy and Dancing with the Stars: Get Your Dance On, all this year.

“The Wii is introducing new audiences to gaming,” said Dave Oxford, Activision. “Clearly, the Wii’s accessible controls are changing how the audience plays games and how we look at game design. This initiative is designed to showcase games that take full advantage of the Wii’s capabilities.”

We might start running a book on how long it takes before we see an Activision Blizzard extreme sports brand titled something like, "Acti BIG". We'll go for September. Anyone else?

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Patrick Garratt

Founder & Publisher (Former)

Patrick Garratt is a games media legend - and not just by reputation. He was named as such in the UK's 'Games Media Awards', the equivalent of a lifetime achievement award. After garnering experience on countless gaming magazines, he joined Eurogamer and later split from that brand to create VG247, putting the site on the map with fast, 24-hour a day coverage, and assembling the site's earliest editorial teams. He retired from VG247, and the games industry, in 2017.

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