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Add-ons no longer on the periphery, says Sony

Monday, 7th July 2008 17:12 GMT By Patrick Garratt

Australianit.news.com is running a rather interesting article about how add-ons have enabled publishers to tap into a completely different market than the so-called ‘hardcore gamer’.

“SingStar’s microphones, Buzz’s game show buzzers and, especially, Guitar Hero’s guitar-shaped controllers, have spawned a new category of game peripherals that
tap in to an audience wanting more than point-and-shoot action,” says the piece.

The site goes on to analyse Microsoft, Sony and Nintendo’s marketing strategies and what affect these new add-ons have not only on our gaming experiences but also on the role of the console in our homes.

Have a good read through the link.

By Mike Bowden

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2 Comments

  1. SticKboy

    We *all* want more than point and shoot action. The only reason these peripherals have had such success is because they’re less threatening/more familiar-looking than a standard control pad.

    Right – fuck this, I;m going to be an analyst.

    “I PREDICT GEARS OF WAR 2 WILL SELL QUITE WELL”

    God, this is easy money…

    #1 6 years ago
  2. pjmaybe

    Much as it’ll never happen, I wish the companies would sort their act out as far as cross-title compatibility goes.

    I really don’t want to have to buy new instruments/ new guitars every single fucking time one of these games appears.

    My junk cupboard canna take it, cap’n

    #2 6 years ago

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