Console pricing is “prohibitive”, says Kotick

By Patrick Garratt, Tuesday, 1 July 2008 12:57 GMT

Speaking to the Times, Activision boss Bobby Kotick’s called for hardware price cuts, saying current costing is inhibiting growth.

“It used to be the case that we did well during slowdowns because if you couldn’t afford to go to the movies or to travel to a theme park, you stayed home and played a computer game,” he said.

“But now I think that the hardware manufacturers are going to have to think about reducing their prices because the cost of purchasing some of this stuff is prohibitive.”

More through the link. Thanks, MCV.

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