Mon, Jun 30, 2008 | 21:47 BST

Activision has no plans to expand in UK

The UK has become a promised land for gaming – a flagship for a Europe now easily comparable to America and Japan as a market.

Even so, in an interview with The Times, Activision CEO Bobby Kotick ruled out further expansion in the up-and-coming sector of the industry.

“It is ridiculously expensive to live in the UK, especially in London,” he said. “What dictates our expansion plans would be whether we can compensate our employees fairly and whether they can achieve the quality of life that they want.”

Activision currently employs the services of 1,000 workers in the UK, but it looks like everyone else is out of luck.

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4 comments

doctorstrange
01/07/08, 7:54 am

he’s right London’s bloody expensive i can’t afford anything

Killerbee
01/07/08, 9:25 am

So… don’t set up in London!

Honestly, I know it’s the capital city and I appreciate there may be some mythical sense of kudos that attaches to being based there, but FFS – set up somewhere north of Watford Gap and you can dramatically cut costs and offer your employees a better standard of living all in one go.

SticKboy
01/07/08, 2:41 pm

I’m surprised nobody has set up shop in Manchester – seems like it could be a very smart option.

klanger13
01/07/08, 2:42 pm

Or lower cost areas just outside of Manchester?