It’s all about China, apparently, if you’re selling middleware. Crytek knows this. Which is why the firm’s going East to demo CryEngine 2 at this year’s ChinaJoy event, taking place Shanghai from July 17-19.
“The phenomenal rate of growth of the gaming industry in China has been something we have been paying close attention to for some time,” said Crytek boss Faruk Yerli.
“We feel the Chinese market has a strong need for better, more flexible, and more tightly integrated development tools, and a 3D game engine that can provide a significantly more immersive gaming experience, than was previously possible with other technologies.
“We are pleased to take this opportunity to demonstrate our CryEngine 2 middleware at this critically important event, as we continue our expansion into new areas of strategic importance for our company.”