Sections

Forbes: Europe has biggest potential as games market

Friday, 20th June 2008 19:27 GMT By Patrick Garratt

According to Forbes, Europe has the greatest potential for growth as a games market.

The business site referred to market research from IDG showing that the European market generated $17.9 billion in revenues in 2007 – less than the $18.8 billion in revenues generated by the US – despite having more than twice the population.

The Forbes article claims that videogames aren’t as widely accepted in Europe as they are in the States, and that the worldwide development community has focused on capturing the hardcore US gamers – paying less attention to European players who prefer casual games.

Thanks GI. The original article’s here. Thanks, SplatteredHouse.

Breaking news

4 Comments

Sign in to post a comment.

  1. SplatteredHouse

    That article can be found here: http://www.forbes.com/technology/2008/06/18/games-europe-loves-tech-innovationeu08-cx_mji_0618games.html

    #1 6 years ago
  2. Psychotext

    Makes a lot of sense. I did some $/person stats on this a while back, I’ll have to see if I can dig them up.

    #2 6 years ago
  3. patlike

    Cheers, chaps. I’ll add the link.

    #3 6 years ago
  4. wz

    Maybe game biz should stop mistreating European customers.

    #4 6 years ago