Wed, Jun 18, 2008 | 12:31 BST
Riccitiello slams “cult” game reviewing
Someone had to say it. EA CEO John Riccitiello has claimed some games get 100 percent reviews despite the fact people don’t play them properly, a factor the publisher doesn’t benefit from. It was as if he was saying the majority of games reviewers are untalented, me-too lemmings afraid to have an opinion about anything. But maybe we’re putting words into his mouth.
“All Metacritics were higher once upon a time because it was ten professionals rating them. Now, sort of anybody with a pen can rate them and it ends up with a bit of a wider track some times,” said the exec, talking at the William Blair & Company’s 28th Annual Growth Stock Conference yesterday.
“EA doesn’t usually get the benefit of the cult – ‘everybody has to rate it a hundred’ thing going on – that happens sometimes even when they may not, based on the review, have played more than the first fifteen minutes of the game. But that’s a separate issue.”