PSP is a “cautionary tale” Zune won’t replicate, says Bach

By Patrick Garratt, Friday, 13 June 2008 10:42 GMT

Microsoft entrtainment boss Robbie “The Terminator” Bach reckons there are “cautionary tales” to learn from PSP, and he wants to apply them to Zune.

“The PSP is a reasonably successful product at the profit-and-loss level,” he said in this Venture Beat interview. “But as a product concept, there are cautionary tales to learn from it. While it is good at producing audio, it’s not a good music player because it doesn’t have local storage (except for flash memory slots). You can’t keep your music there. It has a beautiful screen, but you can only get the video under the Universal Media Disc format. That format hasn’t been successful.

“On a game level, it has done well. But even there, it is mostly PlayStation 2 ports. There isn’t much original content. When you do these devices, they can’t be pretty good at a lot of things. They need to be great at what they do. Zune is a great music player. We have local storage, a marketplace, the social network. We didn’t do video right out of the gate because you want to do those things in a high-quality way. Same thing in the gaming space. It is technically possible to do games on there. But you aren’t going to see a broad gaming effort from us until we sort that through and have it figured out. I don’t think of Zune like the PSP. The PSP is a game player that also does video and music. We think of Zune as a broad-based entertainment device.”

Loads more through there. Fill your Friday.

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. For more information, go here.

Comments

Headlines

Robbie Bach