May NPD: Lack of GTA hardware boost is a “surprise,” says Frazier

Friday, 13 June 2008 06:13 GMT By Patrick Garratt

NPD analyst Anita Frazier said last night that the lack of a US hardware sales boost thanks to GTA IV has come as a “surprise”.

“I was surprised by this month’s hardware sales because I did believe we’d see a boost in May,” she said. “GTA IV sales remained very strong so you can’t point to waning interest in the title as contributing to slower hardware sales.”

The data showed that GTA IV sold more than 1.3 million units in the US last month, but that combined PS3 and 360 hardware sales sat at 395,300 – only a slight increase on the 375,100 consoles sold in April.

Read more of Anita’s analysis of May’s NPD data on GameDaily. Read the rest of our NPD coverage here.