Sega Rally ran into “brick wall” of Halo 3 and FIFA

Thursday, 5 June 2008 15:26 GMT By Patrick Garratt

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Speaking to MCV, Sega UK managing director Alan Pritchard that Sega Rally performed badly at retail because releasing it in October last year meant it ran “into a brick wall at retail that was FIFA and Halo 3”.

He added: “Sega Rally reviewed well and won a BAFTA but didn’t resonate with customers.

“But now we’re really starting to get going on 360 and PS3. Vikings and Condemned 2 have done well, Iron Man is performing in line with expectations.

“There is much more to come on those formats, when arguably we had under-performed a little as a next-gen publisher until now.”

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