Speaking to MCV, Sega UK managing director Alan Pritchard that Sega Rally performed badly at retail because releasing it in October last year meant it ran “into a brick wall at retail that was FIFA and Halo 3”.
He added: “Sega Rally reviewed well and won a BAFTA but didn’t resonate with customers.
“But now we’re really starting to get going on 360 and PS3. Vikings and Condemned 2 have done well, Iron Man is performing in line with expectations.
“There is much more to come on those formats, when arguably we had under-performed a little as a next-gen publisher until now.”
More through the link.