Kim calls time on generation “winner” talk

Wednesday, 21st May 2008 07:39 GMT By Patrick Garratt


Speaking to Wired, Xbox boss Shane Kim’s said that this hardware generation is still in early days and no one knows who’s going to emerge triumphant, if anyone does.

“Are we just amusing ourselves by trying to declare a winner and loser while the customers are still out there deciding? This is only the third year of our existence and only the second year of Sony and Nintendo’s existence,” he said.

“[Sony] a very good company but not a company that has won a generation in quite a long time. Will they get to expand beyond 35, 40 million to 100 million? Will anybody? I mean, that’s going to be an interesting thing to see: Will there be a clear-cut winner like there has been in the last two generations?”

Kim added that it’ll be fins to call a winner for this hardware round “when somebody’s well on their way to reaching 100 million units.”

Read the full thing through the link.

[Image courtesy of Game|Life]



  1. Blerk

    Are you sure they were talking about Sony there, Pat? “A very good company but not a company that has won a generation in quite a long time”? Didn’t they win the last one? And the one before that? :-D

    #1 7 years ago
  2. patlike

    Yeah, he’s talking about Sony :D

    #2 7 years ago
  3. Blerk

    He’s mental.

    #3 7 years ago
  4. patlike

    I’m looking forward to Xbox 360 getting close to 100 million.

    #4 7 years ago
  5. DizkoSkatinSuperstar

    Kim might want to have a quiet word with his boss:

    “History has shown us that the first company to reach 10 million in console sales wins the generation battle. We are uniquely positioned to set a new benchmark for the industry.”


    #5 7 years ago
  6. patlike

    He was just talking about NPD figures there, innit. US-only. Kim’s talking worldwide, I assume.

    #6 7 years ago

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