Wed, May 21, 2008 | 16:53 BST
Kim calls time on generation “winner” talk
Speaking to Wired, Xbox boss Shane Kim’s said that this hardware generation is still in early days and no one knows who’s going to emerge triumphant, if anyone does.
“Are we just amusing ourselves by trying to declare a winner and loser while the customers are still out there deciding? This is only the third year of our existence and only the second year of Sony and Nintendo’s existence,” he said.
“[Sony] a very good company but not a company that has won a generation in quite a long time. Will they get to expand beyond 35, 40 million to 100 million? Will anybody? I mean, that’s going to be an interesting thing to see: Will there be a clear-cut winner like there has been in the last two generations?”
Kim added that it’ll be fins to call a winner for this hardware round “when somebody’s well on their way to reaching 100 million units.”
Read the full thing through the link.
[Image courtesy of Game|Life]
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Posted in: Microsoft, Nintendo, PS3, Sony, Trade, Wii, Xbox 360
Tags: corporate vice president, Microsoft Game Studios, shane kim
6 comments
#1
Blerk
21/05/08, 8:29 am
Are you sure they were talking about Sony there, Pat? “A very good company but not a company that has won a generation in quite a long time”? Didn’t they win the last one? And the one before that?
#2
patlike
21/05/08, 8:36 am
Yeah, he’s talking about Sony
#3
Blerk
21/05/08, 8:45 am
He’s mental.
#4
patlike
21/05/08, 8:46 am
I’m looking forward to Xbox 360 getting close to 100 million.
#5
DizkoSkatinSuperstar
21/05/08, 10:01 am
Kim might want to have a quiet word with his boss:
http://www.gamesindustry.biz/articles/xbox-360-reaches-10-million-mark-in-us
“History has shown us that the first company to reach 10 million in console sales wins the generation battle. We are uniquely positioned to set a new benchmark for the industry.”
(Y)
#6
patlike
21/05/08, 10:03 am
He was just talking about NPD figures there, innit. US-only. Kim’s talking worldwide, I assume.