Mon, May 12, 2008 | 16:21 BST
Microsoft claims 40% GTA IV attach rate for new consoles
Speaking in the latest edition of the Major Nelson podcast, perennial guest “e” has claimed that nearly half of all new Xbox 360′s sold since GTA IV launched have also included a GTA IV sale.
“Roughly 40 percent of consoles going out the door had a copy of GTA going with them,” he said.
It’s unclear whether or not he was talking about the US or globally.
Microsoft release a ton of stats on the game last week, in which is claimed that 60 percent of all copies of the title sold in the US during it’s first week on sale were for the 360 version.
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Posted in: Action, Microsoft, Rockstar, Xbox 360
Tags: grand theft auto iv, gta iv, major nelson
3 comments
#1
Blerk
12/05/08, 9:17 am
I’m surprised that it’s as low as 40%, tbh.
#2
patlike
12/05/08, 10:26 am
I wish they’d be clearer on which region their figures are for. I’m assuming it’s global, but still.
#3
wz
12/05/08, 11:17 am
The above might as well be read as “40% of buyers just buy a 360 for GTAIV”. Which might well be true, since you can get it for EUR199 already.