IGN clarifies how it got the exclusive GTA IV review

By Patrick Garratt, Friday, 2 May 2008 19:05 GMT

ign.jpg

Speaking to GameDaily, IGN Xbox 360 editor Hilary Goldstein has given a frank interview about how he secured the exclusive on GTA IV and his reaction to a Variety article that came out and called the piece unethical.

There’s a lot of stuff over there, so it’s best the read the whole thing. Essentially, the early review was signed in exchange for a string of header features leading into the piece over a week.

Goldstein does say that “it’s something that Rockstar has never allowed before,” and we’re unsure about that if he means Rockstar’s never done an exclusive review on one of its games before.

He also says that “that entire week was all GTA tops on IGN.com, which was something we’d never done before.” Again, we’re not going to call him out, but is that actually correct?

Whatever. It’s an interesting read, and it’s about time someone was honest about this process, because this happens with every major game ever released on any platform and it’s the same for every territory, so we find the whole wide-eyed “IS THIS RIGHT?” thing more than a little naive, to be frank.

Securing exclusives of this nature is what part of what makes a good editor a good editor, period. The bottom line about editing commercial publications is traffic, and if you think it’s about anything else you’ve clearly never had to make money from a high profile consumer games site or magazine.

Read what Hilary has to say and make your own mind up.

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. For more information, go here.

Comments

Headlines

Grand Theft Auto Iv

Gta Iv

Ign

  • UK MD of CBS Interactive leaves to join IGN parent company Ziff Davis

    IGN’s parent company Ziff Davis International has appointed former CBS Interactive vice-president and UK managing director Geoff Inns. He joins the company as its new VP and MD. It should also be noted that CBS Interactive is Gamespot’s parent company.

  • Blizzard denies IPL buy-out rumours

    The IGN Pro League will not be coming under Blizzard’s banner, the publisher told GameSpot in response to recent rumours. Blizzard doesn’t normally bother with rumours, but said it has extended job offers to some prominent IPL community members and is looking at purchasing some of its technology and assets, so spoke out to clear […]