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Economic downturn may force console price drops, says Kotick

Activision boss Bobby Kotick reckons that general rises in the cost of living in the US may force console manufacturers to bring down prices.

"With the rising costs of fuel and food and housing, it is more difficult to go out and buy a $399 console, and I think it's going to put pressure on the console manufacturers to reduce their prices," he said, talking to Reuters.

If things get any cheaper in America, we're getting on the next boat. Read the full thing through the link.

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Patrick Garratt

Founder & Publisher (Former)

Patrick Garratt is a games media legend - and not just by reputation. He was named as such in the UK's 'Games Media Awards', the equivalent of a lifetime achievement award. After garnering experience on countless gaming magazines, he joined Eurogamer and later split from that brand to create VG247, putting the site on the map with fast, 24-hour a day coverage, and assembling the site's earliest editorial teams. He retired from VG247, and the games industry, in 2017.
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