DICE “surprised” by “very strong reaction” to Battlefield: Bad Company cash for weapons scandal

Wednesday, 30th April 2008 12:55 GMT By Patrick Garratt


Speaking to videogaming247, DICE producer Jamie Keen has said that the EA developer was taken aback by the fierce reaction to plans to charge for weapons in Battlefield: Bad Company, but that listening to the community is paramount for those working on the franchise.

“We were slightly surprised by the strength of the reaction,” he said.

“Charged downloadable content is becoming more prevalent throughout gaming, but it’s important for us to be able to react to people’s wishes and desires. There was a very strong reaction to it.

“For a game like Battlefield, where we’ve had a very strong online presence, and traditionally we’ve had very strong communications with the community, it’s important for us to be able to react to people. And yeah, we have to listen to people.”

Keen added, by way of explanation as to why the idea of charging for certain weapons had been included, that the concept was essentially a test.

“The beta was an opportunity for us to try out a few different bits and pieces and see how people react to it, and that was one of things we wanted to see,” he said. “One of the things that cropped up was the reaction to [charging for weapons].”

Following a turnaround on the issue, Keen said he was pleased at the way the community has reacted to EA’s decision to make all the weapons in Bad Company free.

“I felt that people were pleased that we were reacting in that kind of way, and that’s good,” he said.

“I think it sets a tenor with the kind of relationship we want to strike with people. We don’t want to come across as some sort of ivory tower company that doesn’t listen to people and what they’re after.

“Making sure that the community is being involved in that sort of way and making sure that it’s being listened to and feels as though it’s being listened to is very, very important to us.”

For the full interview with Jamie, hit the play button below.



  1. Shatner


    Hardly. Idealistic whiney gamers need to be reminded that game developers and publisher make games in order to make $$$$$.

    Gaming consoles are luxury goods. Indulging in a luxury hobby and then whining that it costs money is a fantastic display of misunderstanding.

    THAT is the scandal. But it happens every day so people are used to it.

    #1 7 years ago
  2. patlike

    It was supposed to be a play on politico headlines, but I failed :(

    #2 7 years ago
  3. patlike

    And I agree with you, frankly.

    #3 7 years ago
  4. Shatner

    Sensationalism is for LESSER sites Pat. Don’t stoop to their levels. You’re better than that!

    [virtual hug]

    [nicks wallet]

    #4 7 years ago
  5. patlike

    You’re so right. Hang on. A quick edit…

    #5 7 years ago
  6. patlike

    Actually, I can’t. It’ll have to stay.

    Where’s my money?

    *looks around cluelessly*

    #6 7 years ago
  7. OrphanageExplosion

    The use of micro-transactions to give you a gaming advantage in an online title should be limited to the downloadable freebies, not a full price game.

    #7 7 years ago
  8. pjmaybe

    I guess they’ve got a right to be surprised considering they got away with milking previous BF games with some pretty piss-taking add-on packs.

    When will the industry learn? Microcontent is not the way to bolster game prices.

    #8 7 years ago
  9. pleasant_cabbage

    No problem with premium dlc for maps etc but not for core gameplay bits and bobs (didn’t chromehounds screw up on this front?).

    Something about this ‘turnabout’ smells like pr to me (let the gamers think they actually won on something that was never going to happen)…
    /foil hat

    #9 7 years ago
  10. absolutezero

    The people that blew this out of proportion have obviouslt never played Ace Combat 6. Now that games DLC is taking the piss. Actually along with most Namco games.

    #10 7 years ago
  11. patlike

    I think companies like Criterion have a very sensible approach to DLC. I think the major problem here is that the weapons would have had a base-level affect from the start. You would have pretty much been forced to buy the weapons to be competitive right from the off.

    #11 7 years ago
  12. absolutezero

    The DLC weapons were’nt actually straight out better than any of the other guns you could unlock, or even start with. Theres no “super” weapon for any of the classes unlike most other Battlefield games. If they were stronger in one area like Power, they would be less in another like ammo or accuracy.

    Which is why I dont understand why they were offered as DLC in the first place, theres no real incentive to go for them over ana above the normal unlock or Gold Edition weapons.

    #12 7 years ago
  13. DrDamn

    The “whiney” gamers were not simply anti-DLC – it was the manner and idea behind this particular DLC which was wrong.

    DLC is a valid way devs and publishers can get back some of the money they have been losing as costs spiral and game prices stay static or go down. It’s fine by me, but it has to be valuable DLC and not cynical cash-ins.

    #13 7 years ago
  14. Shatner

    Everything is a cash in.

    That’s why I find the misplaced idealism that so many gamers base their reactionary judgement calls on to be so “whiney”. They simply don’t think the situation through or consider a viewpoint other than their own personal gratification.

    Have a nice day! :D

    #14 7 years ago
  15. Freek

    Gaming is entertainment. If people don’t think it’s fun, it’s not gonna work, that simpel.
    The community clearly did not like pay for DLC weapons so DICE wisely scrapped the idea as an unhappy community does not help your sales.

    There is nothing wrong with keeping the fans happy. And as a fan there is nothing wrong in letting the developer know what you think.

    What’s weird is that they expressly explained that they were not going to be doing pay for weapons in Battlefied Heroes and why it was a bad idea. A game by the same developer in the same franchise.
    But they magicly forgot that sound design decision when it came to Bad Company (wich was a retail game as opposed to the free Heroes)?

    #15 7 years ago
  16. TCEd

    This attempt failed for many reasons, & I agree with pjmaybe said: this is not really a win, only a smoke screen. The major reason they got this reaction is because they left their faithful base in the pc realm and put this game out for console.

    The BF series was grown & kept alive by the online pc gamers, we also bought every little thing that put out, which was nothing more really than a couple maps for BF2.

    The majority of console users average about 13 years old, you can check for recent studies & no parent, myself included, wants to have to buy stuff through the console. They should have stayed with the pc community and we would have made a lot of noise, but in the end we would have bought it all. They screwed up yet again.

    Answer, release BFBC for the pc and you can turn on your precious mircotansaction thingy!

    #16 7 years ago
  17. DrDamn

    Cash-in has negative conotations which imply very little done in order to make lots of cash. There is plenty of DLC which lots of work has obviously gone into and therefore is not a cash-in.

    As gamers we don’t have any right to updates or even stuff which has shipped on the disc but needs unlocking. At the same time the content is being produced for gamers, so you have to present it in a way which the consumer finds acceptable.

    #17 7 years ago
  18. tantoedge

    Why don’t we just attach a fucking coin slot to my PS3?

    Dice can go to hell, and every faggot in the game industry who’s buying into this model.
    As more and more game developers start charging for idiotic content (songs, guns, levels) I’m boycotting more and more developers.

    Y’know, with Bethesda, for a couple bucks you got a Lot of content.
    That makes some sense there. I pay five bucks and I get a three hour quest and lots of nifty new stuff to fuck with. Awesome.

    That includes weapons, armors, npcs, buildings, and the scripts to tie it all together.
    In this case, Dice is going to charge, a buck? Two bucks? Five bucks? Per gun?

    Frankly, this is getting out of hand and if somebody doesn’t set up some standards on this sort of shit, we’re all going to be paying through the nose for schlock soon, but we’ll always have you smart ‘anal-yst’ types to inform us silly consumerists, that developers make games ‘for money’.

    Thanks asshole, its because of guys like you that we have instructions on shampoo bottles.

    Anybody who actually buys and supports this game is helping to hurt the games industry. By supporting it, you’re telling EA, we don’t mind. But we do mind.

    So do not support this game. Play something else, it’s not as though this title has a stranglehold on the WW shooter market. Grow up and take a stand.

    #18 7 years ago

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