Microsoft is preparing Halo 3-sized marketing campaign for GTA IV

Thursday, 17th April 2008 14:54 GMT By Patrick Garratt


Microsoft Europe is preparing a giant marketing push for GTA IV, the company confirmed this morning, with a spend on a par to Halo 3′s advertising budget last year.

“We can’t wait for the game on Xbox 360, and with recent reports stating consumers should go for the 360 version over the PS3 and talk of the GTA launch being ‘the biggest entertainment launch of all time’, we’re complimenting it with a launch campaign along the same lines as Halo 3 last year,” Steve McGill, head of gaming and entertainment, Xbox UK said in a statement.

“Microsoft sees GTA IV as a fantastic title to showcase how great Xbox 360 is, what with it’s amazing graphics and gaming experience, coupled with playing with your friends on Xbox Live, Achievements and of course the exclusive extra episodic content for GTA IV that will be downloadable this autumn and will only be available on Xbox 360.”

Media overload starts this Friday this week so batten down the hatches, close the curtains and lock the front door – the MS hype train is coming to an orifice near you.

By Mike Bowden



  1. Chinster


    #1 7 years ago
  2. Blerk

    “We can’t wait for the game on Xbox 360, and with recent reports stating consumers should go for the 360 version over the PS3″

    What? What reports? The ones that *you* did, you mean? :-D

    #2 7 years ago
  3. Chinster


    #3 7 years ago
  4. patlike

    heh :)

    #4 7 years ago
  5. Blerk

    Can you stamp on kittens in GTA4?

    #5 7 years ago
  6. morriss

    “All those reports” indeed! ;)

    #6 7 years ago
  7. Blerk

    They seem to be taking a leaf out of Sony’s “say it enough times and it must be true” rule-book.

    #7 7 years ago
  8. Tonka

    Weel, the Xbox IS GTAs new home and all.

    #8 7 years ago
  9. Chinster

    Welcome to GTAIV247

    This is the motherfucking news.


    #9 7 years ago
  10. patlike

    Shall I write some more GTA IV news? Morriss, you got any GTA IV news?

    #10 7 years ago
  11. Blerk

    Did you all see the Saints Row 2 trailer that just got released? It’s laughably bad.

    #11 7 years ago
  12. Chinster

    Infamy, infamy! They’ve all got it infamy! :)

    #12 7 years ago
  13. patlike

    blerk: I couldn’t bring myself to write about it. I might do it later.

    #13 7 years ago
  14. patlike

    chin: Best thing ever :D

    #14 7 years ago
  15. Blerk

    Make morriss write about it, Pat! That’s what underlings are for.

    #15 7 years ago
  16. patlike

    I’m not that cruel! :)

    #16 7 years ago
  17. Chinster

    Blerk the running animations in that Saints Row 2 trailer are hilarious. The trailer is funny for all the wrong reasons, but I do love the sound affect when the guy runs up and ‘shocks’ the lady by the side of the road.

    #17 7 years ago
  18. Chinster

    pat: Dare you to change the logo and tagline, just for launch day!

    #18 7 years ago
  19. patlike


    I’d be shamed forever. But yeah, maybe :D

    #19 7 years ago
  20. morriss

    I’ll dig out some more GTA IV tit-bits for all.

    In the meantime, just for Blerk, I’ll do the Saints Row 2 video thingamajig.

    /is a happy underling!

    #20 7 years ago
  21. Blerk

    Seems that PS3 GTA4 bundle is real, btw. Although Sony managed to spoil it for themselves by not bundling it for “free”:

    #21 7 years ago
  22. morriss

    Saw that yesterday whilst doing the Retailer story. Didn’t realise there was a doubt as to it being real or not.

    #22 7 years ago
  23. Psychotext

    The only doubt that there was to the bundle was if it was going to release with the game. Amazed Sony haven’t announced it yet, but maybe they have an ad campaign ready to go.

    #23 7 years ago
  24. XDamage

    Rockstar Social Club has opened.

    #24 7 years ago
  25. Zumi

    It’s really bizarre that Microsoft are spending all this money on promoting a multiformat game. Seems they’re trying to steal it for the 360, it’s ever so slightly pathetic. Makes me want to buy it on the PS3 just to piss in their cornflakes.

    #25 7 years ago
  26. Psychotext

    Zumi: You’re a little odd. :p

    MS basically have to advertise the hell out of it because people naturally associate it with the Playstation.

    #26 7 years ago
  27. Zumi

    Yeah I know, but it just seems a little scummy. I watch the adverts and I’m thinking “hey, it’s on PS3 too, you cunts! stop trying to trick people!” Sony did a similar thing with Burnout Paradise, and I hope this isn’t a trend that’ll continue. All machines should get credit.

    #27 7 years ago
  28. XDamage

    They try to get people to connect GTA with the 360 in our collective minds… good luck with that.

    Then MS would basically have to erase the great memories
    I have of when I got a PS2 and GTA III for Christmas 2001, or maybe a good old brainwashing would do it. :D

    #28 7 years ago
  29. Psychotext

    …and some of us previously played the real versions on the PC. :p

    #29 7 years ago
  30. Zumi

    Pfft.. PC versions sucked. I could never get to grips with the free aiming, when I could just close my eyes and autolock on the PS2. :D

    #30 7 years ago
  31. Psychotext

    Sounds like the problem lies between the chair and the keyboard. :D

    #31 7 years ago

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