Mon, Apr 14, 2008 | 14:18 BST
Infogrames may drop its name in favour of “Atari”
Infogrames boss David Gardner has told GamesIndustry.biz that the name “Infrogrames” may be ditched in favour of “Atari”.
“I’d like to consider that, I think that would be the final mark of the transformation from Infogrames to Atari,” he said. “We have a new board of directors, a new management team that’s less than a year old – so yes, it’s really continuing.
“We like to think of Infogrames, instead of being the tired, old company, we like to think of it as the best-funded, best-branded, most energetic start-up in the history of computer gaming.”
Plenty more through the link, including quotes from everyone’s favourite games warrior, Phil Harrison.
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Posted in: Atari, Trade
Tags: david gardner, infogrames, Phil Harrison
4 comments
#1
Blerk
14/04/08, 2:21 pm
He really thinks that renaming Infogrames to ‘Atari’ would stop people thinking of it as a ‘tired old company’? glollerskates!
#2
pjmaybe
14/04/08, 2:38 pm
Am I going nuts or has this already happened once before, resulting in Infogrames nearly going under?
#3
patlike
14/04/08, 3:06 pm
Well, they bought the Atari brand and put all their games under its “umbrella”, if memory serves. Bruno did it.
#4
Daniel Plainview
15/04/08, 2:06 am
the philmister will fix it