Infogrames may drop its name in favour of “Atari”

Monday, 14th April 2008 14:18 GMT By Patrick Garratt

Infogrames boss David Gardner has told that the name “Infrogrames” may be ditched in favour of “Atari”.

“I’d like to consider that, I think that would be the final mark of the transformation from Infogrames to Atari,” he said. “We have a new board of directors, a new management team that’s less than a year old – so yes, it’s really continuing.

“We like to think of Infogrames, instead of being the tired, old company, we like to think of it as the best-funded, best-branded, most energetic start-up in the history of computer gaming.”

Plenty more through the link, including quotes from everyone’s favourite games warrior, Phil Harrison.

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  1. Blerk

    He really thinks that renaming Infogrames to ‘Atari’ would stop people thinking of it as a ‘tired old company’? glollerskates!

    #1 6 years ago
  2. pjmaybe

    Am I going nuts or has this already happened once before, resulting in Infogrames nearly going under?

    #2 6 years ago
  3. patlike

    Well, they bought the Atari brand and put all their games under its “umbrella”, if memory serves. Bruno did it.

    #3 6 years ago
  4. Daniel Plainview

    the philmister will fix it

    #4 6 years ago