Infogrames may drop its name in favour of “Atari”

By Patrick Garratt, Monday, 14 April 2008 14:18 GMT

Infogrames boss David Gardner has told GamesIndustry.biz that the name “Infrogrames” may be ditched in favour of “Atari”.

“I’d like to consider that, I think that would be the final mark of the transformation from Infogrames to Atari,” he said. “We have a new board of directors, a new management team that’s less than a year old – so yes, it’s really continuing.

“We like to think of Infogrames, instead of being the tired, old company, we like to think of it as the best-funded, best-branded, most energetic start-up in the history of computer gaming.”

Plenty more through the link, including quotes from everyone’s favourite games warrior, Phil Harrison.

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. For more information, go here.

Comments

Headlines

David Gardner

Infogrames

  • Raynal would "love an HD remake" of Alone in the Dark

    When developing Alone in the Dark for Infogrames, Frederick Raynal said he had many ideas regarding how to scare players but found the best way to do it was to implement it into something they do all the time: walking.

  • Infogrames completes Atari acquisition

    Infogrames has completed its acquisition of Atari, the US-based publisher, in a deal worth around $11 million. The French company can now definitively unite the Atari brand, the use of which Infogrames has had the right to in Europe and other parts of the world for some time. More on GI.

Phil Harrison