Infogrames may drop its name in favour of “Atari”

Monday, 14th April 2008 14:18 GMT By Patrick Garratt

Infogrames boss David Gardner has told that the name “Infrogrames” may be ditched in favour of “Atari”.

“I’d like to consider that, I think that would be the final mark of the transformation from Infogrames to Atari,” he said. “We have a new board of directors, a new management team that’s less than a year old – so yes, it’s really continuing.

“We like to think of Infogrames, instead of being the tired, old company, we like to think of it as the best-funded, best-branded, most energetic start-up in the history of computer gaming.”

Plenty more through the link, including quotes from everyone’s favourite games warrior, Phil Harrison.



  1. Blerk

    He really thinks that renaming Infogrames to ‘Atari’ would stop people thinking of it as a ‘tired old company’? glollerskates!

    #1 7 years ago
  2. pjmaybe

    Am I going nuts or has this already happened once before, resulting in Infogrames nearly going under?

    #2 7 years ago
  3. patlike

    Well, they bought the Atari brand and put all their games under its “umbrella”, if memory serves. Bruno did it.

    #3 7 years ago
  4. Daniel Plainview

    the philmister will fix it

    #4 7 years ago

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