Byron’s awareness campaign cost could be foisted onto games industry

By Patrick Garratt, Thursday, 27 March 2008 13:25 GMT

Oh dear. This isn’t going to go down too well. According to this, the cost of making parents more aware about videogaming – as recommended in this morning’s Byron Report – could well be paid for by the games industry itself.

“I have talked to industry about how they can enable public information campaigns to be funded,” said Tanya Byron, speaking at a launch event for her report this morning. “I haven’t spoken to industry since the publication of this report, I need to go back and do that again, but this is an industry that clearly wants people to understand there are brilliant games for kids, that they want kids playing, and that adult games are for adults… How the industry takes that forward is a matter for discussion.”

Genius. No tax breaks, greater restriction and yes, people need to know what’s good for the public but no, the government won’t stick its hand in its pocket. Pathetic. How much more bust do you want British games firms to go, Brown?

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. For more information, go here.

Comments

Headlines

Byron Report

  • Government publishes Byron Review action plan

    Sorry, missed this last night. The UK Government has published an action plan based on the recent Byron review, detailing how recommendations on games classification and internet usage by children is to be implemented. From this GI report: Beginning this July, the government plans a four month public consultation on the reform of the videogames […]

  • Byron's son still has friends thanks to mum's report

    Another, and hopefully the last, interview with Tanya Byron, author of last week’s Byron Report, this one courtesy of MCV. Apparently Byron’s son is more thankful than most that she didn’t lay some kind of evil smackdown on videogaming as a whole. “My son, when I was given this job last year, said to me: […]

Gordon Brown

  • Gordon Brown say UK games industry is "leading the way" in Europe

    UK Prime Minister Gordon Brown has said in a podcast that the UK games industry is “leading the way” in Europe.

  • Gordon Brown confesses he is a gamer

    Cant say we see this every day. UK Prime Minister, Gordon Brown, has confessed that he is, in fact, a gamer. Speaking in an interview with The Mirror newspaper, the PM answered a question on how he’d be spending time with his children playing video games during the summer recess in Parliament with his family. […]

Tanya Byron

  • 'Parents responsible for under-age gaming, not the industry' - Byron

    Tanya Byron, author of the Byron Review – a study into the way children are affected by gaming and exposure to the internet – has underlined the role of parents in ensuring their children don’t play games featuring mature content.

  • Government publishes Byron Review action plan

    Sorry, missed this last night. The UK Government has published an action plan based on the recent Byron review, detailing how recommendations on games classification and internet usage by children is to be implemented. From this GI report: Beginning this July, the government plans a four month public consultation on the reform of the videogames […]