If you click on a link and make a purchase we may receive a small commission. Read our editorial policy.

Byron's awareness campaign cost could be foisted onto games industry

Oh dear. This isn't going to go down too well. According to this, the cost of making parents more aware about videogaming - as recommended in this morning's Byron Report - could well be paid for by the games industry itself.

"I have talked to industry about how they can enable public information campaigns to be funded," said Tanya Byron, speaking at a launch event for her report this morning. "I haven't spoken to industry since the publication of this report, I need to go back and do that again, but this is an industry that clearly wants people to understand there are brilliant games for kids, that they want kids playing, and that adult games are for adults... How the industry takes that forward is a matter for discussion."

Genius. No tax breaks, greater restriction and yes, people need to know what's good for the public but no, the government won't stick its hand in its pocket. Pathetic. How much more bust do you want British games firms to go, Brown?

Sign in and unlock a world of features

Get access to commenting, homepage personalisation, newsletters, and more!

Related topics
About the Author
Patrick Garratt avatar

Patrick Garratt

Founder & Publisher (Former)

Patrick Garratt is a games media legend - and not just by reputation. He was named as such in the UK's 'Games Media Awards', the equivalent of a lifetime achievement award. After garnering experience on countless gaming magazines, he joined Eurogamer and later split from that brand to create VG247, putting the site on the map with fast, 24-hour a day coverage, and assembling the site's earliest editorial teams. He retired from VG247, and the games industry, in 2017.

Comments