Thu, Mar 27, 2008 | 11:37 GMT
PSP sales up 85% in US since last year
According to this, PSP sales have risen 85 percent year-on-year “over last April”. John Koller, Sony’s PSP senior marketing manager in the States, has pinned the rise on the fact that the console’s redesign to the Slim & Light model has attracted a new audience to the machine, namely one that wants to use multimedia functionality.
“We’re finding in a lot of our research that the consumer’s using the PSP because of its gaming but then also because it has these other elements as some of the other devices they own, but they don’t want to bring four or five devices with them in their pocket,” he said. “The PSP solves all of those multifunctional demands in one product.
“It’s primarily centred as a gaming machine. That said, the multifunctional aspects differentiate it from any competitive platform — and that’s including the DS and the iPod, the Zune and the Zen and all the other handheld products that are available in the market, inclusive of mobile phones.”
Full thing through the link.
8 comments
#1
Blerk
26/03/08, 3:44 pm
PSP sure did get reborn last year. Shame nobody buys any games still.
#2
patlike
26/03/08, 3:46 pm
I’m going to send the newsletter at 4pm and go into town to buy a PSP. I can’t stand it any more.
#3
Blerk
26/03/08, 3:50 pm
PSP sales up 85% since Sony stopped sending freebie machines to games journalists.
#4
patlike
26/03/08, 3:50 pm
They didn’t even answer my email
#5
Syrok
26/03/08, 4:47 pm
Due to the interconnectivity with PS3, I would assume.
#6
morriss
26/03/08, 6:07 pm
I WANT ONE!
#7
patlike
26/03/08, 6:17 pm
Me too. I went to pick up my daughter instead of buying one. I need to sort my priorities out.
#8
morriss
26/03/08, 6:25 pm