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That was the news – Week 11, 2008: Following disastrous NPD results, does Microsoft have the balls for a third hardware round?

Monday, 17th March 2008 12:57 GMT By Patrick Garratt

xbox360blackcontroller2.jpg

Following NPD data for February on Thursday, and a slew of “brave” journalists pointing to “worry” in the Microsoft camp, Wedbush Morgan’s Michael Pachter spelt it out: if Xbox 360 isn’t in serious trouble now, it very soon will be. The analyst said that by year-end the machine will be outpaced by PS3 in Europe to the tune of 20-40 percent, and that the Sony machine will “kill” 360 in Japan. In the fourth quarter, said Pachter, PS3 will start to pull ahead in the US, an unstoppable rise in sales fuelled by Blu-ray inclusion, a potential price cut, and an increase in HD screen take-up.

It’s a nightmare situation for Microsoft, however hard it spins it. Pachter’s saying that by the end of 2008 Xbox 360 will be dominant nowhere, the machine being outsold massively by Wii in all major territories and looking forward to a grim near-future of being steamrollered in the “core” market by a maturing PS3. Essentially, it’s “lost” and the big question now is not who’s going to “win” this console generation: far more pressing is the issue of whether or not Microsoft will release a successor to Xbox 360 at all.

February’s NPD data showed that at 254,600 units, Xbox 360 was the fifth bestselling console in America last month, and that PS3 – with 280,800 sales – outsold it on home turf for the second month in a row.

Microsoft moved to deaden the blow before the figures were published, saying poor sales were down to “supply constraints” which would be fixed by April, GTA IV’s launch month.

On the release of the stats, Microsoft issued a cagey statement, saying that a “winning platform” is about “more than console sales”, and focused on overall spend on hardware and software as opposed to hardware itself. $332 million was spent on the Xbox 360 in February, it said, capturing 39 percent of the “generation’s ecosystem”, while $235 million was spent on PS3 and $283 million was spent on Wii.

SCEA was less reserved. In a statement titled, “PS3 Sales Eclipse Xbox 360 for Second Straight Month; Year-Over-Year Sales More Than Doubled,” CEO Jack Tretton said, “Consumers are recognizing the tremendous value of PS3 and we believe that Blu-ray becoming the high-def format of choice was the tipping point for many consumers. With monster titles like Gran Turismo 5 Prologue and Grand Theft Auto IV launching in April and Metal Gear Solid 4 in June, we’re demonstrating this is the year for PS3.”

And if this is the year for PS3, it’s looking increasingly likely that it’s also the year we see 360 truly humbled and the potential of the entire Xbox project starting to face some serious home truths.

Crisis Core

Xbox 360 now has a global installed base of 18 million, or thereabouts, and it would appear its growth rate is slowing. The machine sold 10.4 million units in a little over a year at launch, and has now taken a further 14 months to add under just over 7 million more. PS3 is estimated to be at around the 11 million mark globally and 3.8 million in the US, although Sony hasn’t confirmed a figure as yet. Assuming PS3 sales start to accelerate dramatically in the back half of 2008 for the aforementioned reasons, and that 360′s growth slows as a result, 2008 is looking to be the year where the worm most definitely turned.

It’s time to face facts. The Xbox consoles have never been accepted in Japan and have only ever really resonated with the UK in Europe. Yes, the machines have performed well in the US, but only up to a point: Xbox 360 has failed to stave off competition from Nintendo – of that there is absolutely no doubt – and if predictions are borne out Sony will outgun it with PS3 in all territories moving into 2009. Microsoft’s gaming division is only just in profit after seven years of Xbox being a retail reality. The question for the Redmond giant, quite obviously, is “now what?”

The quick fix

There’s price cutting. Pachter predicts that Xbox 360′s European price drop will boost sales by up to 20 percent. Analysts are already urging a similar move in the US as PS3 starts to gather a real head of steam. We may well see this happen, but price drops are a short-term fix, as our friends at Sega are only too aware. As Nintendo put it after the European cut was announced, “[Microsoft is] going for a different market with the price cuts… and once you start slashing the price of something, there is really only one way to go”.

Then there’s allying yourself with key titles. Microsoft has jumped through some very expensive hoops increase perception that Xbox 360 is the format on which to play GTA IV, and there’s no doubt the Rockstar game will be a system seller, and may well define this generation in many respects. But what else does Microsoft have for year-end? There’s Gears 2, Banjo 3, Halo Wars and Fable 2, but is it enough over a PS3 price-cut, a cheap HD disc player, Resistance 2, LittleBigPlanet, Killzone 2, MGS4 and the might (“might” being the operative word) of FFXIII on a global level? Computer says no.

And finally, assuming price-cutting and third-party-game-felatio only work for so long, there’s the ultimate in games trade showboating: you admit your cycle’s over and you release another console.

Xbox’s end-game?

If Microsoft is to do what everyone is just assuming it will do, it will announce a successor to Xbox 360 next year and launch it in 2010. This machine will technically supersede 360 in every respect – effectively killing it as 360 did to the original Xbox – and launch globally into the middle of PlayStation 3′s cycle. The cost and logistics will, yet again, be incredible. Microsoft, it is assumed, will enter an entirely new phase of operations with the Xbox brand: it will, again, start from scratch with a new machine, expect this time it’ll be facing a Sony with over 120 million PS2s in the market, exploding sales on a cut-price PS3 and a now-embedded handheld with PSP. To say the least, given the previous global performance of Xbox and Xbox 360, that’s a daunting prospect. If it failed to “win” before, what will be the difference this time round?

It’s balls on the block time. Microsoft said it was in the games business for the long haul when it released Xbox at the turn of the Century, famously saying it was in for a 20-year fight. Xbox 360 has peaked and will now decline against its rivals and we must soon see what Microsoft intends to do: it must now either stick to its guns and push ahead with a new hardware launch or admit defeat. Is Microsoft ready to commit more billions on a fight it will almost certainly never win? If 2008 is the year of PS3, with 2009 be the year of 720?

Only Microsoft can answer the question. We’ll know soon enough.

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30 Comments

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  1. Blerk

    Bloody hell! Not pulling any punches today, is he?

    I’m not sure the future’s quite *that* grim for Microsoft.

    #1 6 years ago
  2. patlike

    I love Xbox 360. It’s one of my favourite all-time consoles. But I just can’t see how it’s going to get past this year looking viable in the face of PS3. And I’m just not convinced they’ll go ahead with another machine. I hope I’m proved wrong.

    #2 6 years ago
  3. Blerk

    But from hero to zero in less than a year? I just can’t see it being that absolute.

    #3 6 years ago
  4. patlike

    I think this Christmas will be very telling. I don’t think 360′s going to be wiped off the face of the earth, or anything, but I think by January next year we’re going to be looking at a very different situation globally. I just think those results are the confirmation of certain trends. I don’t think there’s any going back for 360 now. I’ll be very interested to see whether or not it can hit 30 million before the end of this year.

    #4 6 years ago
  5. Blerk

    The sales curve so far suggests they’ve got no chance at all of hitting 30 million this year, even without some kind of Jesus-like Sony come-back. :-)

    #5 6 years ago
  6. Hero of Canton

    It’s a weird one. From a gamer’s point of view, MS has done very little wrong. And the US could still have a big say in matters – it’ll be interesting how the next few months go. Whether or not this month’s results were genuinely a result of 360 stock shortages I suppose we’ll be able to discover in a few weeks’ time.

    The PlayStation brand is just too strong in some places. Europe particularly. It’s amazing how Sony had what many people said was a pretty terrible start, yet it’s been consistently outselling 360 in all European countries apart from the UK recently.

    #6 6 years ago
  7. patlike

    Watch what happens when the drop the price: when sales real take off in the rest of Europe the affect will be stunning, in my opinion. It’s true, though: there’s really nothing wrong with the machine or its output, other than it’s too narrow. As someone put it to me the other day, “360′s half the price, has better games and better online stuff, and it’s still going to get beaten.”

    #7 6 years ago
  8. Hero of Canton

    Nicely put, Pat’s Anonymous Friend. Poor 360. It really IS the new Dreamcast! ;)

    #8 6 years ago
  9. patlike

    The prospect’s quite frightening. If Microsoft does back out of the “gamer” space, that leaves… Sony. And considering how much Microsoft has spent, I doubt anyone will ever try to get into the market in this way again. All your base, etc.

    #9 6 years ago
  10. Hero of Canton

    Dark days indeed. So we’d be stuck with two consoles that can’t do online right. :lol:

    #10 6 years ago
  11. patlike

    :D

    #11 6 years ago
  12. Syrok

    We might get some decent offline multiplayer games then, which is great. :)

    #12 6 years ago
  13. Robo_1

    I’d be sorry to see MS leave the console business, if only because having three large companies working in the same sector ensures a competitive environment, and that is only ever of benefit to the consumer.

    If anything has sunk MS’s chances this gen, it’s been their hardware. It’s been well documented how 360 was rushed to retail with insufficient testing, and now that’s come back to bite them. The fact that there are still plenty of reports of failing Elite’s shows that they are either unwilling or unable to properly fix the problem, and it seems that now PS3 has found it’s feet, consumers are falling back to the PS brand and the Wii.

    Hopefully they’ll learn from this and bounce back with great hardware in 2010, but I’ve no sympathy for them this gen, you don’t try to become dominant in one of the biggest industries going, and expect to do it on the cheap.

    #13 6 years ago
  14. Blerk

    My biggest worry about all this would be that Microsoft *would* make a new machine, and sooner rather than later. A super-early attempt to kick-start a next-next-gen could be disastrous. They already launched the 360 at least 6 months before they should have.

    #14 6 years ago
  15. patlike

    I think that’s a very valid concern, yep. There’s still plenty of life in 360 yet, but probably not in the way they hoped it would be. I reckon they thought it was going to be the next gen media machine, and because they aimed at first-mover advantage it hasn’t got a lot of the attributes its needs as native (bigger HD being the most obvious one). You’re right, though: another console cycle too soon would be very messy.

    #15 6 years ago
  16. Killerbee

    The key concern for me is that the 360 is still perfectly able to compete with the PS3 on a technical level – well, apart from Blu-ray, that is – so there really isn’t much for Microsoft to gain out of moving to the next-next-gen so soon. They just need to get the hardware stable and reliable (really should have been done by now), then focus on delivering software.

    And therein lies the rub: the key thing lacking in Microsoft’s Xbox strategy is the breadth of its software. Yes, it’s been great for hardcore gamers, but despite their best efforts, MS still haven’t won over everyone else. And Nintendo so ably demonstrated how to do exactly that with a far simpler piece of kit but a lot more ingenuity in terms of game and contoller design.

    Sony had a very poor start to this generation, but the key system-selling titles are now starting to arrive just as the 360′s future line-up is thinning out. I still have issues with the loss of backwards compatibility and the ongoing delay in launching the Dualshock3 over here, but if and when Europe gets a bundle like the MGS4 one soon to be launched in the US, I’m pretty certain I will be getting a Playstation 3.

    On the other hand, I never really felt the need to buy a 360, since I can play (almost) all of its key games on my PC. And no price cut is really going to persuade me otherwise.

    #16 6 years ago
  17. Random_H

    Hm…. I really don’t know if it’s live or die for the xbox brand just yet. After all the thing still is easier to program, conversions from windows (yeah, i know pc’s ain’t too healthy right now) to 360 apparently are quite doable, why the heck shouldn’t there be space for a third-place console with an installed user base of 20+ Million and lots of live subscribers?

    bye,

    Alex

    #17 6 years ago
  18. patlike

    Yeah, you have a point. But if it’s not making money it’s doomed. I’ve got a feeling things aren’t going to go so well for 360 next year.

    #18 6 years ago
  19. dbronco

    Firstly this article started off wrong in the first paragraph by mentioning an analyst. Michael Pachter at that. He has been a Sony fanboy since day one. You mention Nintendo saying that when you start cutting the price theres only one way to go. True enough, but Sony has been making some heavy price cuts also. Microsoft is right to mention that they have made the most money month to month. I seem to remember Nintendo making the same comments last generation. While everyone was congratulating Sony, Nintendo made the most money. This is about the money after all. Microsoft finally has Sony on the ropes. Microsoft has had two straight quarters of profit, Sony hasn’t. Microsoft still has chip shrinks to decrease cost, Sony has already made one cpu/gpu shrink and they still lose money on the console. iSupply estimated Microsoft has been making a profit on each console for some time now. How many of Sony’s titles have even sold a million units worldwide, not nearly as many as the 360 has. People always seem to remember how much money Microsoft has lost so far on Xbox, but don’t realize that Sony has lost just as much on the PS3 as Microsoft lost on the original Xbox. Keep in mind that Microsoft is the company that can actually afford to lose money in this fight. These same analyst were talking about whether or not Sony would survive as a company not long ago. They are still not out of the woods yet. Sony has invested somewhere around $4 billion on Blu-Ray, the Cell and buying off studios and stores. Their game division has yet to make back even 5% of that money. Microsoft has started to gain a foothold, why stop now. They have plenty of money, Blu-Ray hasn’t made it yet, and at the rate technology advances these days, they should be making another console by 2010. Intel is releasing dual-core chips the size of a penny this year, what do you think will be coming out two years from now. 360 has already started outselling the PS3 in America again according to VG Charts, with the small numbers that Sony makes up each month it will take more than two years to catch up. The 720 hits and Sony will have to follow. They will never be able to get their money back from the PS3, unless they really are expecting it to be around for ten years. They over reached. By the time we get a real-time trailer for Killzone 2, the 720 will be here, sometime around 2010-2011.

    #19 6 years ago
  20. JCATA

    Man speaks the truth like a doomsday preacher. Microsoft now has to face facts. They should have never jumped in videogaming against the throne holders of Sony and Nintendo.

    #20 6 years ago
  21. mikuro

    “….money. This is about the money after all. Microsoft finally has Sony on the ropes. Microsoft has had two straight quarters of profit, Sony hasn’t. Microsoft still has chip shrinks to decrease cost, Sony has already made one cpu/gpu shrink and they still lose money on the console. iSupply estimated Microsoft has been making a profit on each console for some time now. How many of Sony’s titles have even sold a million units worldwide, not nearly as many as the 360 has…..”

    So what? MS has had 2 consecutive quarters, so what? If they haven’t made back the 6-7 billion they sunk in then any business will tell you still aren’t profitable yet.

    Sony is only losing something like $20 on each console right now, components have all got cheaper, they can do another price cut and still make it back in software. If they can do 200-300 Blu Rays then I don’t know if they’ll be losing much by the year end.

    The PS3 sold just as well as xbox360 in year one, selling 10.5 million units worldwide and reached a million units in the UK faster than any other SONY system. They’re software and hardware sales are increasing and they also have the best selling LCD in the world as well, which should help.

    I find it nice and convenient that you didn’t point out that 360 also had a year head start or mention that the PS2 also outsells the 360 and don’t tell me they’re not making money on the PS2. The PS2 is still the king of systems at about 120 million units.

    The 360 however went from 10.4 million in a year to just over what 7 million units? That’s a 30% drop in sales and that to you is somehow NOT a bad thing? In the year they had supposedly ALL the system sellers as well (Bioshock, Mass Effect, Halo 3). That just brings their hardware sales failer to an epic proportion.

    You can correct me if I’m wrong, but, SONY hasn’t even released any of their top titles yet. MGS4, Little Big Planet, FFXIII/versus, Gran Turismo etc. What’s left for MS this year? Their best selling thing this year will be Gears 2 and if Halo3/Bioshock/Mass Effect couldn’t bring up hardware sales in 2007 I don’t see how Gears 2/Alan Wake/Too Human/Left4Dead will fair any better. Also all of these games will be available for computer, so I don’t even need a 360 to play them.

    Sorry any way you cut it software sales alone isn’t enough, especially when their competition are only just getting started.

    #21 6 years ago
  22. -PINNER-

    Let me start by saying that I have never owned an Xbox or the 360 and I am not a PS fanboy, although I have owned each Playstation that has hit the shelves and currently play PS3. Why are 360 owners so defensive about thier machines? My God! If you like it fine, but I’m not wrong for not owning one.
    That said, I think it would be terrible to see Microsoft exit the hardware side of gaming. I could see that being closer to a reality than I’m comfortable with. With Nintendo moving away from high tech to user friendly, and the thought of Sony not having a hardware rival, home consoles could become extremely expensive and die off all together. Sony would have no reason to offer free online anymore and after getting back into the black on PS3, no urgency to inovate or update.
    Hopefully Microsoft will expand thier games to cover more genres than FPS’s and possibly bring in more consumers to the Xbox world. I mean is Viva Pinata really an actual attempt. First and foremost though, they need too remedy thier hardware malfunctions. Hardcore fans will always buy a new system or send thier consoles in for repair 100 times so long as thay can still play the games they love, (I would too), but parents looking to buy for thier chidren or others who play more casually and are fiscally more responsible will continue to stay away from those issues, and stick too Brands they’re more comfortable with.

    #22 6 years ago
  23. dbronco

    Sony hasn’t released any of their big titles because they can’t seem to get any of them to work. All we have seen is cg and doctored screens. The question is when they do release them, what will the quality be. Drake, Lair, Ratchet and Heavenly Sword have been pretty looking and pretty average as games. Nothing amazing as Sony claimed they would provide. Sony is counting on the sequels to something, Nothing new in the pipeline. All the new games failed. Drake. Lair. Sword. Resistance sold because it was the only one anybody liked. Viva Pinata has out sold all but a couple of PS3 games. Gears was huge. Mass Effect, Bioshock, Saints Row, Crackdown and Dead Rising all did well. All of those games have sequels in 2009. What does Sony have. Oh yeah, FFXIII, Gran Turismo and Killzone 2. Get a hit before you get happy. Hideo Kojima said that MGS could be done on the 360 so it can’t be that much better. The PS3 is out selling the 360 by a 100,000 or 150,000 a month, big deal they may catch up in 3-4 years. 3-4 years will be in the next generation. LBP is a arcade title, if they try to squeeze anymore out of that it will be totally disrespectful. But, Sony is desperate so look out. Oh, and don’t forget Home. I’m sorry, I meant the Savior. PS3 owners will get a “second life” after all. And how much for the really long Gran Turismo demo. Now with less car damage. You gonna pay $60 for that 74 car demo. Here is a article for you to read. And again remember Sony is in debt after selling off half the company. Microsoft has $40 billion in a suitcase just looking for stuff to buy. Even after losing 6-7 billion, they still have more where that came from. At the end of this fiscal year Sony may make a billion as a company, Microsoft I believe is on course to make around 24 billion in profit. Yeah they’re makin’ another Xbox.

    http://www.mcvuk.com/news/29865/Microsoft-Almost-half-of-all-games-revenue-is-ours

    #23 6 years ago
  24. -PINNER-

    Hey D-Bags, enough with the pillow fight. Why does it anger you that someone has a different opinion than yours? Can’t you agree that gamers are better off with both Sony and Microsoft competing with eachother. Preferably around 50/50.

    Oh, and dbronco, I don’t think Bill Gates became the richest man in the world without making sound financial decisions with his money. I hope he keeps going with the Xbox brand, but I don’t think he’s going to flush $40 billion dollars down the drain on video games, if he’s getting his ass handed to him by Sony in 2 years. I’m pretty sure that Xbox is one of the smallest profit makers in the Microsoft portfolio.
    Maybe you should shoot him an e-mail though. Let him know that you thought Crackdown was a good game, maybe he’ll greenlight the 720 just for you. Hell, maybe he’ll even release a special Crackdown themed model with your signature on it.

    P.S. Saying that the 360 and the PS3 compare graphically is like saying that your 3 year old can almost beat up my 2 year old, as for developing for each, I would hope you could teach a 3 year old to use the toilet easier than you could a 2 year old.

    #24 6 years ago
  25. Claney

    dbronco, WDF MGS has had to make cuts and zip stuff just to fit the game onto 1 50gb blu-ray disc (need the 100gb one lol) yer maybe it might fit onto the 360′s HD-DVD disc, o wait that wasnt for games and that lost the war, but i guess it could still fit if you like changing discs what is it 5 DVD-DL to one Blu-Ray (50gb) disc?

    #25 6 years ago
  26. Blerk

    Mostly they come out at night. Mostly.

    #26 6 years ago
  27. dbronco

    Pinner- Gates made sound decisions. The Xbox is making money now so it would be sound to continue to invest. Video games are a ever increasing market so it would be sound to invest in it. I’m not saying invest every dime, but if it is a market that is worth billions and you make money in it, the sound decision would be to invest in it. I don’t own Crackdown, never did, I just pointed to the fact that it had out sold most PS3 games. Sony has not exactly been kicking Microsoft’s ass lately either. Sony has lost more money than Microsoft in the last two years. Pointing out that Microsoft has 40 billion just goes to the fact that they can afford this fight much more easily than Sony. Sony has spent the last two years selling off divisions and borrowing money. Xbox loses aside Microsoft has done neither qand most of their loses in the last year have been Zune(in the same division) and RRoD(1 billion charge against earnings) related. If not for the billion dollar charge, that would have been a billion of profit. Xbox may be a small part of of the portfolio, but even 30% of a 30 billion pie is good by any standard.

    Claney- My understanding of the amount of space needed on Blu-ray when it comes to games is that you need multiple copies of the same item because slow disc speed can’t get info fast enough. I’ve noticed that most movies have uncompressed sound because of that reason. I’ve read that compressed sound at high bitrates is indistinguishable from uncompressed. Remember Heavenly Swords sound took up 10 gigs. Blu-Ray is just an excuse to sell you a over priced product and avoid paying the royalties to Toshiba. 3x DVD and upconversion would have been fine. It was never released because they wanted to sell you $30 movies.

    Blerk-You’re right.

    #27 6 years ago
  28. aerrexus

    making a fair comparrison betwen sony and Microsoft, in terms of non profit,
    it’s clear sony has lost alot more because of it’s continuous trend of price drops
    remember ps3 was a $600 Machine and 16 months later has lost about $200 at retail
    compare that to a $400 Machine that has drop $100 in about 28 months

    also remember the fact of software sales, in wich Xbox 360 is a solid 7+ games per console basis
    making it double wii or ps3.

    also the fact is that xbox 360 has done far better thant origial xbox wich sold about 24 millions in it’s
    5 year life cicle, such number could be reached during this xmas.

    coparing to 2005, 2008 it’s a smoother situation to Microsoft, because theres not a fake expectative of
    Ps3 fighting against them.

    even in case of microsoft wanting to leave the industry it would be pretty of incentives from third-parties
    like exclusivities.

    #28 6 years ago
  29. -PINNER-

    Alright bronco, thanks for the rational dialouge. I don’t think Sony is kicking anyones ass right now, aside from the PS2 still kickin’ it hard. I just hope that the trend in sales numbers for the 360 don’t keep falling, because the PS3 is going to hit it’s stride soon with MGS4 and GT5. Not to mention the Blu-Ray format winning the war. That will in turn push numbers just like the DVD drive did for the PS2. Whether Xbox fans like it or not, there is no denying that the PS3 is picking up steam. I have know a lot of people down at the game store I go to and people I work with that were holding of on PS3 until MGS4 had a release date and now are excited that they can get it in a bundle essentially free.
    As to the argument that Blu-Rays are not necessary for games, you’re right they’re not. Games can still be put on DVD just fine. But, for how long? How long ’till games need to span multiple discs because there’s too much data to even compress. And with developers unwilling to alienate potential revenue on owners of an Xbox without a hard drive, they will never utilizes the HD for games either. Making Blu-ray the optimal choice. Just ask Nintendo if they still think cartridges are still better than CD’s. Or ask Sony if having a HD perefrial was a good idea for PS2. Developers never used that because not everyone had one. Not having every machine with an HD may have been Microsoft’s biggest mistake. DVD’s probably wouldn’t be an issue if everyone had an HD to utilize.

    #29 6 years ago
  30. mikuro

    “Gears was huge. Mass Effect, Bioshock, Saints Row, Crackdown and Dead Rising all did well. All of those games have sequels in 2009.”

    If your Gears/Sequels were so great, then how come hardware sales don’t match up? You still sidestepped how they had just over 7 million units when your precious 360 had ALL the friggin’ system sellers, yet they were 3 MILLION units short of first year sales. So you have great software, but, no one wants to buy the hardware WTF? That’s backwards. Second year in and they’re having shortages due to ‘high’ demand? High and NOT meeting sales targets? Sorry that still = EPIC FAILER

    “….thing amazing as Sony claimed they would provide. Sony is counting on the sequels to something, Nothing new in the pipeline….”

    Ironic isn’t it how you said SONY have nothing, but, sequels and yet all you do is praise 360′s great sequels. So sequels are only cool for 360 because you said so? Umm…. yeah GTAIV, Gran Turismo 5, FFXIII/Versus, MGS4 will all do well for them. I’ll be playing those same 360 games you so cherish without even having to actually own a 360. What exclusives does 360 have that I absolutely have to own a 360 for even?

    Gears? NOPE
    Halo? NOPE
    Mass Effect 1/2/3? NOPE
    Bioshock 1/2/3? NOPE
    Lost Planet sequel? NOPE

    You also keep on saying that 360 is getting all the exclusives that were once PS3′s right? Then how about the other games that are starting to come to the PS3?

    Saints Row 2
    Overlord
    Eternal Sonata etc.

    Keep making fun of Blu Ray all you want, but, don’t forget SONY had a major part in the creation of CD/DVD formats. Both of which succeeded because of PS1 (CD) and PS2 (DVD) and now onto Blu Ray. In PS3′s long term plan if they keep it up they will have their THIRD 100 million selling console. All the XBOX’s/360′s might not make a 100 million COMBINED sales.

    http://en.wikipedia.org/wiki/CD
    http://en.wikipedia.org/wiki/DVD#History

    Your complaints so far are exactly the same as the PS2 when it first came out, so I doubt SONY is as worried as you guys wish to believe, they’ve got NOT one, but, two 100 million unit consoles already under their belt.

    They currently have increasing PS3 sales, top selling LCD in the world, just released it’s first OLED TV, have over 30 million portable gaming units sold, blockbuster movies like (Talladega Nights, Spiderman trilogy, Superbad, Resident Evil trilogy) and a profitable camera division and the PS2 chugging along.

    #30 6 years ago