Turning Point not aimed at “core gamer” says Spark

By Patrick Garratt, Thursday, 6 March 2008 12:27 GMT

Alternate reality World War FPS Turning Point wasn’t aimed at the mass market, developer Spark has claimed, and was instead a “high concept” game.

“You know, I think that when you try to do games that are about a mass market, and Turning Point is definitely a high concept idea, that with the time and money we had we did the best to execute on, our target was not really the core gamer,” said Spark CEO Craig Allen. “I think that we’re finding that the people who look at it like, ‘Is this going to be fun, something I can drop into, in a world I haven’t seen before and have a good time?’ really love the game.

“People that are looking at it with more of a critical eye of ‘Is this game revolutionary, is it doing play mechanics I’ve never seen before, is it driving new technology?’… it was never meant to do those things. If people look at it in the right way, I think they really enjoy what they see. You can certainly look at it and say it’s not revolutionary, so those opinions are certainly a lot more critical.”

Turning Point’s had a bit of a rocky road to market, getting a panning over its demo, a backlash Spark took pains to address publicly. The game releases on March 14.

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