Kotick ‘bluffing’ on billion dollar WoW claim, says former EA man

Saturday, 1 March 2008 22:33 GMT By Patrick Garratt

Lars Buttler, formerly the VP of for global online at EA and currently the CEO and co-founder of Trion World Network, has called out Activision boss Bobby Kotick on his assertion this week that it’d take a billion dollars to compete with WoW.

“Nice try Mr. Kotick. We understand that Activision has to defend its merger and scare competition – but I have to call his bluff,” Buttler said. We couldn’t be more impressed with what Blizzard has started but WoW is just the beginning; it’s pretty wild to suggest that there’s only one team that could ever realize the potential of the connected era – and that there’s no one out there that can deliver, no matter what the investment.”

Words of Warcraft. We kill ourselves. Really.

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. For more information, go here.