Kotick ‘bluffing’ on billion dollar WoW claim, says former EA man

Saturday, 1 March 2008 22:33 GMT By Patrick Garratt

Lars Buttler, formerly the VP of for global online at EA and currently the CEO and co-founder of Trion World Network, has called out Activision boss Bobby Kotick on his assertion this week that it’d take a billion dollars to compete with WoW.

“Nice try Mr. Kotick. We understand that Activision has to defend its merger and scare competition – but I have to call his bluff,” Buttler said. We couldn’t be more impressed with what Blizzard has started but WoW is just the beginning; it’s pretty wild to suggest that there’s only one team that could ever realize the potential of the connected era – and that there’s no one out there that can deliver, no matter what the investment.”

Words of Warcraft. We kill ourselves. Really.