Fri, Feb 22, 2008 | 06:26 GMT
Sony sees easing of PS3 price pressure
Scott Steinberg, vice president of product marketing for Sony Computer Entertainment America, has said that increased sales of PS3 have taken pressure off the firm to cut the price of the console.
“We’re seeing that the hard-core gamer is not afraid to throw another $100 at the PlayStation 3 because the value proposition is so rich,” Steinberg told Reuters in an interview, speaking on the fact that US consumers are buying “as many $500 models as $400 models”.
“We’re still in the phase of studying what this means for the potential roadmap for the year,” Steinberg said.
Asked if that meant the pricing pressure posited by many analysts had not materialized, Steinberg said. “It’s leading us to think so.”
4 comments
#1
Blerk
22/02/08, 9:44 am
What? Noooooooooo! Stop buying it, you fools!
#2
patlike
22/02/08, 9:46 am
Heh. Haven’t you got one? Not even for all those Blu-ray movies you watch?
#3
Blerk
22/02/08, 9:55 am
Of course I haven’t got one. Next-gen ftul!
/strokes PS2
#4
Killerbee
22/02/08, 10:49 am
It’s nice to see Sony waking up to the fact that people actually want to buy the high end model for the extra features it offers, rather than the ‘cheapest is best’ mentality which comes at the cost of stuff like backwards compatibility.
(Yes, all right, I am still holding out for backwards compatibility to make a come back, okay!?)