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Moore: "Activision Blizzard really can’t compete with us"

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EA Sports frontman Peter Moore has bluntly stated that EA's upcoming fight against megalithic hybrid Activision Blizzard is already won on at least one area of the playing field.

“It’s easy to be criticised when you’re on top, but we are getting high marks both critically and commercially across our portfolio," he said. “Consumers get a chance to vote at the cash registers, and what we’re seeing is that our games are as popular as ever. This is an area in which Activision Blizzard really can’t compete with us.”

The former Microsoft man seems to be taking to his new role at EA with gusto, laying out plans for the future that will sound just as appealling to investors as they will to gamers.

“We need to globalise, and we’re taking many steps to broaden the appeal of our product portfolio,” he said. “We’re committed to testing the elasticity of our brand. We have a number of concepts in development that will start to evolve the EA Sports experience to something that still appeals to the hardcore but is less intimidating to casual gamers.”

More on Moore soon, no doubt.

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Patrick Garratt

Founder & Publisher (Former)

Patrick Garratt is a games media legend - and not just by reputation. He was named as such in the UK's 'Games Media Awards', the equivalent of a lifetime achievement award. After garnering experience on countless gaming magazines, he joined Eurogamer and later split from that brand to create VG247, putting the site on the map with fast, 24-hour a day coverage, and assembling the site's earliest editorial teams. He retired from VG247, and the games industry, in 2017.

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