According to this, Saw publisher Brash entertainment isn’t looking to go down the EA route to grow.
“We absolutely will not buy developers or build internal development teams,” said CEO Mitch Davis. “That is a strategy which has worked well for EA, Activision, THQ, and other publishers in the industry, but that is not our thing.”
The company, which will only make movie-based games, plans to bring 40 licenses to market over the next 4 or 5 years, and already has properties it is working on for 2010 and 2011.
“We offer a unique opportunity for collaboration between film studios, directors, and talent on movie properties and the best talent in the videogame marketplace,” Davis said.