UK Live movies “skewing towards HD”

By Patrick Garratt, Tuesday, 19 February 2008 21:39 GMT

According to this, uptake for high definition movies on the British Xbox Live Video Store is outweighing demand for standard definition content.

“We’re just two months into the life cycle from a UK point of view, and from indicators we’re already beginning to receive, firstly we’re performing above expectations, secondly we’re very much skewing towards HD content – which is something we thought would happen, but we’re actually surprised by the extent of it – and thirdly we’re very much veering towards the newer of the titles that we’ve had on board so far,” said Xbox Live marketing manager in the UK, Robin Burrowes.

Newer films such as Ocean’s 13 and 300 were more likely to be downloaded in HD, Burrowes said.

“We are offering the choice, certainly on new titles, of both HD and SD,” he said. “There tends to be more of a legacy issue with library titles because they were originally only ever made in standard definition.”

Burrowes didn’t offer any specific figures on the amount of films being downloaded from the service.

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  • Worldwide HD TV sales overtake CRT

    It says so here. According to company DisplaySearch, LCD TV sales rose 56 percent in the past year, and now account for 47 percent of the global market. There’s even a graph to prove it. Great news if you’re the only console available with a built in HD movie drive, right Sony?