HD-DVD demise will cause PS3 sales boost, say analysts

By Patrick Garratt, Tuesday, 19 February 2008 15:44 GMT

According to this, this morning’s HD-DVD cancellation is likely to push PS3 sales up 10 percent in the short-term and lay the way clear for a heavy increase in sales this holiday, as predicted by videogaming247.

“Longer term, I think it’s a huge boon for Sony, as most retail clerks will be instructed to push Blu-ray along with sales of HD monitors at holiday, so we should see a large increase in PS3 sales year-over-year at holiday,” said Wedbush Morgan’s Michael Pachter.

Ed Barton and Richard Cooper, from Screen Digest, broadly agree: “With the format war over, and the end of the consumer indecision resulting from it, video consumers are likely to purchase the PS3 as the most cost effective, future proof Blu-ray player,” they said.

“In the longer term lower price, higher specification set-top Blu-ray players will take on the role as best entry level Blu-ray player but not within the next 12 months. This could result in a small but significant rise in the number of PS3s bought over the next 12 months as Blu-ray players.”

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