GDC: The Sims about to hit 100 million units, says EA

Tuesday, 19th February 2008 20:56 GMT By Patrick Garratt


According to this, EA has confirmed at GDC that The Sims is about to hit the 100 million sales milestone.

“The Sims is a highly successful entertainment brand,” said EA’s vice president for global brand development of The Sims label Steve Seabolt. “In fact, we’re coming up next month on selling our 100 millionth unit of The Sims, so it’s mega, mega… We make so much money from The Sims – it is so profitable – that unlike other businesses, we don’t have to sell it out with advertising and sponsorship and flog the user with advertising to make money.”

We’re not 100 percent certain, but we’re pretty sure that makes The Sims far and away the most popular videogame of all time, on any platform and on any genre. We can’t for the life of us think of anything else that comes remotely close. Go Will. Bet you can’t do it again with Spore.



  1. Syrok

    I’d say the Mario franchise has sold more.
    And Pokemon

    #1 7 years ago
  2. patlike

    I’m sure I remember a site somewhere that listed franchise sales. If memory serves, Mario was top.

    #2 7 years ago
  3. ResetLevel

    I am pretty amazed how you can work as a games journalist and have missed that the Super Mario series passed the 100 million mark over a decade ago. It’s around the 200 million mark these days. With Pokémon not far behind.

    #3 7 years ago
  4. patlike

    Luckily I’ve got you here to point that out. Phew :)

    #4 7 years ago
  5. videogaming247 » Blog Archive » GT has sold more than 48 million units, says Sony

    [...] While impressive GT has some work to do to step up to the other big hitters currently throwing lifelong sales figures around: GTA was recently confirmed as having moved 66 million units, while the Sims neared the 100 million mark this year. [...]

    #5 7 years ago

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