The Sims aims “to convert players into game designers”, launches

Monday, 18th February 2008 10:40 GMT By Patrick Garratt


EA just sent word that a closed beta for is now open, allowing those selected to be involved to create and share games in a custom-built community.

The initiative has been launched on the back of confirmation that Rod Humble, head of The Sims Studio, will speak at GDC later this week, on Thursday from 12pm-1pm PST in the Moscone Center’s South Hall Esplanade Ballroom.

“In his session titled ‘The Emergent Gamer,’ Mr Humble will discuss the rise of a new kind of game creator, and what this trend means to games as an art form,” EA said this morning. “For the first time, he will share details on a new gaming experience from The Sims Label that makes game creation and sharing more accessible and fun than ever before. The introduction of this new creative endeavor from The Sims is designed to convert players into game designers.”

Sign up for the closed beta, if you’re feeling creative.



  1. videogaming247 » Blog Archive » GDC: The Sims Carnival detailed

    [...] of a session by EA’s Rod Humble at GDC on The Sims Carnival, the user-game-creation tool announced just before the show. It’s all about one-click game development, apparently. Sounds good to [...]

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