Mon, Feb 18, 2008 | 08:58 GMT
Heavy price-cutting on US Blu-ray movies as news of HD-DVD back-out spreads
While Toshiba is yet to make a formal announcement on the state of its beleaguered HD-DVD format – following weekend reports that the company is to cancel the disc brand completely – US retailers are already slashing Blu-ray disc prices and some have dropped HD-DVD from their President’s Day advertising.
According to this, Circuit City has dropped up to $10 off Blu-ray discs, and is carrying “Step into Hi-Def with Blu-ray” ads with no mention of HD-DVD at all.
Best Buy has now dropped some Blu-ray titles as low as $14.99.
“We still sell HD-DVD’s but we are telling customers that Blu-ray won,” a New York Best Buy sales assistant told Reuters.