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Heavy price-cutting on US Blu-ray movies as news of HD-DVD back-out spreads

While Toshiba is yet to make a formal announcement on the state of its beleaguered HD-DVD format - following weekend reports that the company is to cancel the disc brand completely - US retailers are already slashing Blu-ray disc prices and some have dropped HD-DVD from their President's Day advertising.

According to this, Circuit City has dropped up to $10 off Blu-ray discs, and is carrying "Step into Hi-Def with Blu-ray" ads with no mention of HD-DVD at all.

Best Buy has now dropped some Blu-ray titles as low as $14.99.

"We still sell HD-DVD's but we are telling customers that Blu-ray won," a New York Best Buy sales assistant told Reuters.

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Patrick Garratt avatar

Patrick Garratt

Founder & Publisher (Former)

Patrick Garratt is a games media legend - and not just by reputation. He was named as such in the UK's 'Games Media Awards', the equivalent of a lifetime achievement award. After garnering experience on countless gaming magazines, he joined Eurogamer and later split from that brand to create VG247, putting the site on the map with fast, 24-hour a day coverage, and assembling the site's earliest editorial teams. He retired from VG247, and the games industry, in 2017.

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