Sat, Feb 16, 2008 | 10:43 GMT
Talent without focus on business “really dangerous”, says Epic president
Epic president Mike Capps has said that allowing creatives to have free rein within games businesses is dangerous, and that Blizzard’s model of senior staff staying out of the creative process is nothing to be proud of.
“I think it’s crazy,” he said here. “Because talent without focus on business is a really, really dangerous thing. Blizzard is a great example. I don’t know how they’ve been so successful and as huge as they have. But to throw away a game three times… That’s not necessarily something to be proud of in perhaps your methodology, so much as that somebody somewhere up high has the willingness to say, ‘You know, it’s not working.’ That’s very different from saying you’re producing efficiently.”
His comments came after Blizzard’s conference at DICE last week, where co-founder Mike Morhaime claimed that senior business staff have no sway on the creative process at the company.