MGA Entertainment, owner of the Bratz brand, has lost a legal battle with Ubisoft over lost earnings to the tune of $13.2 million.
According to Ubisoft, a deal was signed to create games based on the franchise in 2002. Shocked by the success of the Bratz toys, MGA sought to renegotiate the contract then ended it groundlessly. In an effort to justify the termination, MGA then brought into question every aspect of Ubisoft’s handling of the games. Everyone sued each other and Ubisoft, rather obviously, won.
“We are thrilled with the result, and we feel completely vindicated,” said Ubisoft’s general counsel, Cecile Russeil. “We could not have achieved this outcome without attorneys who mastered every aspect of the case, and thoroughly understood our video gaming business.”
Do not mess with Ubisoft. Any of you. Ever.