Tue, Feb 12, 2008 | 07:23 GMT
Hasbro is “embarrassment of riches”, says EA
Hasbro’s back catalogue is “unmatched by probably any other toy or game IP holder,” he said. “Let’s just put it this way: There are far more brands there than I could ever operationalize at this company. So it’s an embarrassment of riches.”
Go Chip. Scrabble, Yahtzee and some younger stuff was announced yesterday. All the Americans are begging for a GI Joe game as well, but we’re British, so we don’t understand why.