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Females over 30 back free, ad-based games

According to this, a survey has shown that 90 percent of a 1,500-strong sample of consumers backed free, ad-supported games, and that 34 percent of those questioned clicked on ads within sample games. The sample was 81 percent female, with the "vast majority" over the age of 30.

"We have been evolving our customer sales model based on user's feedback since we created in-game streaming video advertising in the PC casual games space in 2006," said Chris Houtzer, senior director of new media at RealGames, the company behind the findings. "The right mix of advertising in our games gives us greater flexibility in providing advanced game-play options for our customers, sharing in incremental revenue with game developers, and delivering a competitive ROI for advertisers."

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Patrick Garratt avatar

Patrick Garratt

Founder & Publisher (Former)

Patrick Garratt is a games media legend - and not just by reputation. He was named as such in the UK's 'Games Media Awards', the equivalent of a lifetime achievement award. After garnering experience on countless gaming magazines, he joined Eurogamer and later split from that brand to create VG247, putting the site on the map with fast, 24-hour a day coverage, and assembling the site's earliest editorial teams. He retired from VG247, and the games industry, in 2017.

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