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Females over 30 back free, ad-based games

Thursday, 7th February 2008 10:26 GMT By Patrick Garratt

According to this, a survey has shown that 90 percent of a 1,500-strong sample of consumers backed free, ad-supported games, and that 34 percent of those questioned clicked on ads within sample games. The sample was 81 percent female, with the “vast majority” over the age of 30.

“We have been evolving our customer sales model based on user’s feedback since we created in-game streaming video advertising in the PC casual games space in 2006,” said Chris Houtzer, senior director of new media at RealGames, the company behind the findings. “The right mix of advertising in our games gives us greater flexibility in providing advanced game-play options for our customers, sharing in incremental revenue with game developers, and delivering a competitive ROI for advertisers.”

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5 Comments

  1. Chinster

    They’re talking about ‘casual’ downloadable games (their words, not mine). 31% of players said they ‘liked’ watching the ads. Someone kill them now please.

    #1 7 years ago
  2. patlike

    That original story says “gamers” in the headline. Shocking.

    #2 7 years ago
  3. Chinster

    Yah, ‘gamers’ is stretching it a bit :)

    #3 7 years ago
  4. Blerk

    Leaves more money free for shoes and handbags, dunnit? ;-)

    #4 7 years ago
  5. patlike

    Heh :)

    #5 7 years ago

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