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Sony gives away 28,000 PS3's in Australia

Sitting squarely in the "not messing about" category, news surfaces today that Sony's recent promotion to give away a 40Gb PS3 with every Bravia TV in Australia has resulted in 28,000 machines being handed out.

"On the Bravia PS3 offer, we're now up to 28,000-plus - these are audited numbers from Sony. They have taken about a 30 percent market in flat screens for the month of January off the back of that promotion," said SCE Australia boss Michael Ephraim.

The promotion ran for a month from December 21 last year. Any chance of the same thing in the UK, Sony? Please?

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Patrick Garratt

Founder & Publisher (Former)

Patrick Garratt is a games media legend - and not just by reputation. He was named as such in the UK's 'Games Media Awards', the equivalent of a lifetime achievement award. After garnering experience on countless gaming magazines, he joined Eurogamer and later split from that brand to create VG247, putting the site on the map with fast, 24-hour a day coverage, and assembling the site's earliest editorial teams. He retired from VG247, and the games industry, in 2017.

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