Viral GTA IV marketing hits NY

Thursday, 31 January 2008 08:41 GMT By Patrick Garratt

Rockstar’s started billing “wanted” posters for GTA IV’s lead character Niko Bellic in New York. The poster advises the public that he’s wanted for assault with a deadly weapon and should be shot on sight. The bit saying, “We’re going to take all your money and launch one of the biggest games in history so you’d better get used to seeing this face” was probably written in invisible ink.