Wed, Jan 30, 2008 | 11:29 GMT
Stringer casts doubt on in-game ad growth
Speaking to the Financial Times, Sony boss Howard Stringer has admitted he doesn’t have quite as much faith in the in-game advertising market as some.
“The [supposed] solution to everything at the moment in the digital space is adsupported,” he said. “While advertisers are happy to talk that up, there is a limit to the amount of money available.”