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Stringer casts doubt on in-game ad growth

Wednesday, 30th January 2008 11:29 GMT By Patrick Garratt

Speaking to the Financial Times, Sony boss Howard Stringer has admitted he doesn’t have quite as much faith in the in-game advertising market as some.

“The [supposed] solution to everything at the moment in the digital space is adsupported,” he said. “While advertisers are happy to talk that up, there is a limit to the amount of money available.”

The in-game ad market appears to be lifting recently, especially after news yesterday that IGA is taking virtual marketing on Burnout Paradise, but those giant projections still seem a way off.

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