Stringer casts doubt on in-game ad growth

By Patrick Garratt, Wednesday, 30 January 2008 11:29 GMT

Speaking to the Financial Times, Sony boss Howard Stringer has admitted he doesn’t have quite as much faith in the in-game advertising market as some.

“The [supposed] solution to everything at the moment in the digital space is adsupported,” he said. “While advertisers are happy to talk that up, there is a limit to the amount of money available.”

The in-game ad market appears to be lifting recently, especially after news yesterday that IGA is taking virtual marketing on Burnout Paradise, but those giant projections still seem a way off.

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. For more information, go here.

Comments

Headlines

Howard Stringer

  • Sony chairman and former CEO Howard Stringer to retire in June

    Howard Stringer, board chairman and former CEO of Sony, will retire from the firm in June in order to pursue other opportunities such sitting on the board of companies in the “healthcare and education fields.”

  • Hirai: PlayStation to lead Sony back into profitability

    Sony Corp EVP and SCE chairman Kaz Hirai has said the PlayStation business will bring back profitability to the company, beginning with the western launch of PlayStation Vita. Hirai made the quote in a CES roundtable to a group of journalists, reported by Reuters, alongside Sony Corp president Howard Stringer. Stringer insisted on his part […]

In Game Advertising