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Crackdown on “treasure island” UK pricing

Wednesday, 30th January 2008 08:50 GMT By Patrick Garratt

The European Commission’s launching an investigation into why various items cost more in the UK for no apparent reason, according to this. PlayStation 3′s pricing is one of the first things mentioned in the article.

“Sony’s British launch price for the 60GB version of the PlayStation 3 console last year was £425, some 27 per cent more than in the U.S. and 68 per cent more than Japan,” said Sean Poulter, writing in the Mail. “The price was also higher than the £399 charged in France and Germany and the £397 in Australia. The prices across all these nations have since come down.”

“Where there is no obvious explanation for why the price of a standard item, say, a camera, is vastly different across borders, we will want to know why,” said a Commission spokesperson. “We are screening the markets, taking into account levels of complaints about prices, pricing patterns across Europe and customer satisfaction. We are looking for the kind of retail patterns which raise questions.”

“No obvious explanation”. Just remember that the next time anyone gaming-related trots out the old favourite of “tax” as the reason British consumers have to pay more for games items than anyone else in the world.

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